Lavazza quality Italian espresso coffee

• Over 100 years of experience devoted exclusively to coffee
• The finest coffees selected directly in the countries of origin
• Careful selection bean after bean using special optic scanners
• Balanced roasting to bring out all the aroma and sensory charactistics of the blends
• Steadfast constant quality thanks to meticulous methods
• Special packaging that seals in all the coffee's freshness and aroma

COFFEE ROOTS

The routes of coffee From Africa to Asia, Europe to the Balkans and the Middle East to Southeast Asia, a subtle but vibrant theme links all these places and marks their memory like recurring magic. This is of course, coffee.
A voyage to discover the origins of coffee, which provides insight into how coffee, has become a global form of hospitality over the centuries. "Coffee Roots" is a report through space and time, a project promoted by Lavazza as a cultural journey undertaken with enormous commitment. It is a project whose literary version is destined to last.
"Coffee Roots" has become a book, written by the "gastro-nomad" journalist Vittorio Castellani, aka Chef Kumalé and it is enhanced by the wonderful photographs of Guia Besana, Fabrizio Esposito and Andrea Guermani. It follows the ancient heritage of rituals, traditions and legends, in which coffee is the undisputed star.
Contrary to popular belief, coffee did not come from the Americas, imported to the rest of the world after Columbus’ discovery. It originated in Ethiopia around AD 1000. The first coffee traders were the inhabitants of the southernmost part of the Arabian Peninsula, in what is now Yemen.
This is precisely the starting point of the trail that coffee has left in the cultures of 10 different countries on three continents.
After completing the “Coffee Roots” project, Lavazza decided to produce a written report, in the style of National Geographic, based on the personal accounts and pictures gathered over months of research into coffee rituals. The idea is to safeguard knowledge that has been handed down through generations yet has never written down. Knowledge, that could have been lost.
The desire to defend the ancient tradition of coffee, in religious terms or simply as a form of folklore, is part of a plan that Lavazza has pursued for some time. Only a company with over a century of history in the coffee industry can fully understand the value of experience and time.